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Artisan Hotel Exterior

The Artisan Hotel on North Shore Magazine

When Joe Faro first looked at the 170 acres that he is crafting into Tuscan Village, a brand-new urban…

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Artisan Hotel Exterior

The Artisan Hotel on North Shore Magazine

When Joe Faro first looked at the 170 acres that he is crafting into Tuscan Village, a brand-new urban center in Salem, New Hampshire, it held 1,400 horse stalls in 62 different buildings, all in various stages of decay.

The site of Rockingham Park, a storied thoroughbred racetrack founded in 1906, was completely abandoned, recalls Faro, CEO and founder of Tuscan Brands. “Triple Crown winners ran there,” Faro says. “But over the course of the last 30 years, that business went into decline.” This yielded a rare opportunity, a vast blank slate with its own exit off the highway. “It’s almost serendipity,” Faro says. “It takes vision, of course, but it also takes timing”

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Whole Foods Interior

Union Leader

The developer of Tuscan Village in Salem says Whole Foods Market will open at the massive mixed-use…

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Whole Foods Interior

Union Leader

The developer of Tuscan Village in Salem says Whole Foods Market will open at the massive mixed-use development if plans for another 300 apartments win approval.

Joe Faro also said several new restaurants are coming, including The Capital Grille, Friendly Toast, Tavern in the Square and Sweetgreen. Faro’s Tuscan Kitchen will move to the development from its spot on Main Street.

“Well, ladies and gentlemen, if you bless us with this update, you will have a Whole Foods in the middle of Tuscan Village in Salem, New Hampshire. It took us five years to get them to agree to come here.”

Joe Faro

 

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